Sunday, April 13, 2008

Shameless Plug

We can show you how to use interactive video to enhance your campaign.

The main features to notice:
  1. The watermark overlay of the advertiser, in this case
  2. Highlights on either the action or the products
  3. links on location to Google Maps custom POIs that show location info (and link back). NOTE: I have no idea if this is Mt. Bachelor or not :)
Clearly this is just a simple demo, a more nuanced campaign would augment the content with editorial or user comments, information that the users would find relevant, and user generated content. This gives you a tasted of what can be done.

Next demo, we'll hook this into an interactive mobile campaign where users can get the videos mobile by scanning something in print, or on a billboard, or even on a PC (e.g. at a co-worker's desk).

Finally this could be an interactive kiosk and/or large screen at a venue. Imagine users voting on the action in real-time via SMS or by IVR/DTMF.

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