The main features to notice:
- The watermark overlay of the advertiser, in this case GreatOutdoors.com
- Highlights on either the action or the products
- links on location to Google Maps custom POIs that show location info (and link back). NOTE: I have no idea if this is Mt. Bachelor or not :)
Next demo, we'll hook this into an interactive mobile campaign where users can get the videos mobile by scanning something in print, or on a billboard, or even on a PC (e.g. at a co-worker's desk).
Finally this could be an interactive kiosk and/or large screen at a venue. Imagine users voting on the action in real-time via SMS or by IVR/DTMF.